The last two days, I've been attending a conference in which a range of professionals from different industries get together to discuss developing trends in the media industry and take a peek at where those trends might be leading us in the next decade...
One of the tasks everyone was given was to take a company (selected from a range of possibilities such as Kickstarter, Oculus, Amazon, etc. - but each company could only be used once) and write a short narrative that depicts a future for them ten years from now. We only had 10-15 minutes to write this so there wasn't much time, but I got Google and I thought it might be fun to type up what I wrote and share it here and maybe encourage people to write shorts visions of the future as they see if for a media company...
Technology companies are like sharks; should they stop moving then they die. Google was the biggest shark of them all in 2014 and they continually sought to evolve and grow; they never stopped moving and acquiring - whether people, concepts or companies - and, as 2024 dawns, we find Google still as the largest digital predator. Central to that has been the morphing, evolution, and amalgamation of their technologies into AESOP (Autonomous Embedded Search Optimisation Persona).
John is 35 and works as a lawyer; he single and interested in sports (particularly baseball - he supports the Red Sox) and music (he listens to blues rock) and he relies upon his AESOP for every part of his day. He is woken at 6am by his alarm, not because he set it but because AESOP knows that he has a 9am meeting and that, if he is to get ready and make it through the projected Boston traffic, this is how long he will need. AESOP also communicates to the cappuccino machine in the kitchen to begin brewing coffee while waiting for John to wake. Once John has staggered to the kitchen, AESOP activates a wall display to highlight interesting news stories, media, and events that is has been collating while John slept. It also has a list of suggested gifts that he might want to send to his sister for her birthday (based upon previous gifts he sent and limited communication with his sister's AESOP).
While John eats breakfast, AESOP brings up some suggested recipes for the dinner John is planning on cooking for a date this weekend; it doesn't require he give an auditory response since cameras monitor John's face for micro expressions using the facial action coding system, it can determine which of the recipes he likes most purely from this information. John showers, gets ready for work and then gets into his car - whose navigation is powered by AESOP - and this means that he can focus on work preparations while his car drives him. AESOP has been searching for case files that could aid him in strengthening the legal case he is currently defending and John reviews these, saving the best of these to the cloud for later evaluation. AESOP then lets John know that the star pitcher of the Red Sox is due to sign copies of his autobiography at a book store two blocks from his work, and gives him the opportunity to buy tickets since it fits into his current lunch break.
AESOP is an AI that learns who we are, what we want, how we feel, and helps satisfy demands we are sometimes not even aware of ourselves...
While John eats breakfast, AESOP brings up some suggested recipes for the dinner John is planning on cooking for a date this weekend; it doesn't require he give an auditory response since cameras monitor John's face for micro expressions using the facial action coding system, it can determine which of the recipes he likes most purely from this information. John showers, gets ready for work and then gets into his car - whose navigation is powered by AESOP - and this means that he can focus on work preparations while his car drives him. AESOP has been searching for case files that could aid him in strengthening the legal case he is currently defending and John reviews these, saving the best of these to the cloud for later evaluation. AESOP then lets John know that the star pitcher of the Red Sox is due to sign copies of his autobiography at a book store two blocks from his work, and gives him the opportunity to buy tickets since it fits into his current lunch break.
AESOP is an AI that learns who we are, what we want, how we feel, and helps satisfy demands we are sometimes not even aware of ourselves...
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